Summer's Cool for High School Students
2-13 JULY 2018
Bocconi Summer School offers high school students in their third-last and second-last year the opportunity to experience our urban campus in downtown Milan, while studying 2 subjects in 2 weeks (taught in English): pursue your areas of interest or try out something new!
Courses offered in the 2018 edition:
- Entrepreneurship Lab
How can a business idea be generated and evaluated? How can one go about testing the validity of the business by creating a Minimum Viable Product (MVP) and how can the arrangements be made for starting up the business? Students will be introduced to tools and methods like Lean Startup, the Business Model Canvas and the Elevator Pitch. They will be asked to generate and present a new business idea to a potential investor or partner (a representative of the business community or an entrepreneur).
- Digital Marketing Lab
New media and technology represent important opportunities and risks at the same time for business organizations. Students will be asked to develop an integrated communication strategy for a selected business or brand and to present it to a representative of an important communication agency.
- International Politics LabIn this course we examine the historical origins, role and functions of international organizations and discuss how international organizations make and enforce decisions, then we apply this knowledge to international trade. We will simulate a negotiation within an international organization: students will be divided in groups and each group will form the diplomatic delegation of a country.
- Finance Lab
How does the modern financial system work? How do new peer-to-peer digital business models fit into it? At the end of the week, students will be asked to evaluate the sustainability of one of the existing peer-to-peer digital platforms in financial services and to present their findings to a representative of the financial community.
- Strategy Lab
Why do some companies succeed while others fail? How does strategy contribute to success? What is strategy? How do we identify and describe a firm’s strategy? This course will equip you with the concepts, tools, and skills required to formulate and implement strategy across a range of business contexts— from a single-business firm to a multiproduct, multinational corporation. Our emphasis will be on applying the tools of competitive strategy analysis to real business situations through case studies, examples, and our own experiences.
- Economics Lab
The quantitative analysis of causal relationships allows sound personal and institutional decisions to be made: What are the economic returns of attending university? Do better-paid public servants perform better? What is the impact of immigration on the labor market? Students will be asked to perform empirical research on a social or economic issue of their interest and to present their findings to a senior research analyst.
- Computer Coding Lab
In recent times, coding is emerging as a primary skill not only for IT specialists, but also for managers, professionals and researchers in a wide spectrum of fields. Coding is behind artificial intelligence, Internet of Things, smartphone apps, social media, digital movies, videogames and so on. Millennials face for the first time this revolution as they enter universities and the job market: in modern companies and institutions, coding is blended up with every single field of operations. Learning the basics of programming is therefore a valuable chance to develop a new approach to work and technologies. This course explores the basics and the logic of programming using Python, one of the most widely used programming languages. By the end of the course, students will be able to create and present their own running script in Python.
- Luxury and Fashion Lab
Millennials are a rapidly growing consumer market and source of talent for fashion companies. If brands want this influential demographic on board, they need to be authentic and transparent. The millennial demographic is also the most in-touch generation so far: it is absolutely important that they feel like they are a part of something by engaging with the brands they like. Students will be asked to design a sustainable initiative for a selected fashion or luxury brand and think about the best way to communicate it. Their output will be evaluated by an industry expert.
- Game Theory Lab
Doing business is like playing chess. In order to beat the competition in your industry you have to foresee what other companies will do and make your move accordingly. In this lab students will learn how can an optimal choice be made, in particular for a business organization, while taking into consideration a variety of possible decisions by partners and competitors. At the end on the week students will be asked to put themselves in the shoes of a CEO facing an important dilemma and to present their conclusions to a senior representative of the Italian business community.
- Economics of European Union LabThis is an introductory course in the economics of the European Union, focusing on core economic issues driving the integration process, be they rooted in historical or political influences. Hence, the main aim is to analyze the current status of the European Union, its institutional set up, its main policies with regard to European economy, problem areas, and its role in the global economy.
Attendees receive 12 classroom hours per week: each course will consist of four morning sessions (lectures and exercises) and two afternoon team-working sessions on a specific project (one afternoon session will be dedicated to a company visit/field trip). Teams will present their projects to a manager or an entrepreneur for feedback on Friday morning.