Marketing Management

Highlights

Program Director Stefania Borghini

Marketing has become a major driver of both performance within organizations and organizational decisions. The program allows students to develop wide-ranging professional know-how in the area of marketing management, thanks to a unique combination of course contents.

It integrates an advanced preparation in essential marketing tools and fields such as quantitative methods, legal issues and digital marketing strategies with highly innovative approaches and competencies from different academic fields such as neuroscience or anthropological studies and their impact on marketing related fields such as consumer behavior.

Graduates are prepared to succeed in a rapidly changing globalized business world, having the necessary knowledge and skills that enable them not only to react but to proactively shape the marketing of the future.

They will be able to enter the job market in a variety of industries, from business-to-business to business-to-consumers, playing different roles within the marketing functional area. They can succeed in manufacturing, service, retailing and consultancy companies, as well as in market research and communication agencies.


Bocconi is about more than just classes

Your years on campus are about more than just the classes you attend: Bocconi and Milan also promote activities focused on culture, sports, art and sharing ideas. They help make your Bocconi experience an exciting time that is key to personal and professional growth.

A growing campus

Our campus is a safe, multicultural and lively place, located in downtown Milan. Both its historic buildings and new spaces are integrated into the urban fabric to create an active environment, reverberating with university life. Starting in 2019, the campus will expand to include a recreational sports center, a large park and a new student residence hall.

A European and cosmopolitan city

Milan is an open, international and multicultural city, a European metropolis full of events and public services with an unparalleled nightlife. It is a renowned symbol of fashion and design, as well as an important financial, economic and business hub.

Once a Bocconian, always a Bocconian!

You become a member of the Bocconi community when you start your program, joining other students, faculty, staff and Alumni. But Bocconi is not only a real community where you spend your days on campus, but also – and increasingly more so – a community you can get to know through our online social networks.