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Summer School for International University Students

Information on the 2022 edition, including the format (on campus/online) will be available at the end of 2021. If you are a student from a non-Italian university, please complete this form to let us know you're interested and we will get in touch when we have any update.

Bocconi Summer School 2021 for International University Students (students from non-Italian universities) will be held online from 28 June to 16 July 2021.

Our Summer School is the right move to:

  • Attend courses through an interactive platform, with teaching materials available online at any time
  • Develop your digital skills
  • Study in a flexible program: you can join streaming classes to get the best of interaction with professors and classmates, and rewatch asynchronous lectures to deepen your understanding and focus on specific topics
  • Get to know students from around the world and learn to work with peers from different countries and cultures

You can choose 1 course out of the 6 options available, each worth 6 credit points. Pursue your areas of interest or try out something new!
See the course descriptions below to choose the one that's right for you, then browse further information about the program and application.

> Courses (2021 edition)

Digital Marketing

Prof. Cristian Chizzoli, Armando Cirrincione

This course describes the growing relevance of digital marketing in the competitive arena, both for customers and firms. The contents aim at educating participants on how innovative digital tools (Internet, smartphones, etc.) and methods (such as SEO, SEM, content marketing, social media marketing, emailing, marketing automation, etc.) are revolutionizing the world of marketing, often determining the strategies implemented by global players to develop products, to persuade customers, to distribute items effectively and to price them correctly. The course will focus on the potential that all electronic media have and the most important keys to success as well as on the challenges faced.

Course program (2021 edition)

Entrepreneurship and Innovation Management

Prof. Carlo Salvato

This course provides real world, experience-based learning on what it’s like to actually start and develop a new venture, either within an existing company, or as a new startup company. The main objective is to allow you to directly experience the earliest phases of an entrepreneurial startup process. Focus will thus be on building and testing a novel business idea. In this course you will be asked to actively engage in developing the initial business idea, but also in talking to potential customers, suppliers, partners, and competitors, as you confront the chaos and uncertainty of how a real new venture actually emerges from the entrepreneurs’ efforts.

Course program (2020 edition)

Equity and Venture Capital Financing

Prof. Stefano Caselli, Gimede Gigante

Discover all the key factors in value creation by private equity and venture capital firms, taking a close look at management issues, business models and investment opportunities. You will learn to act from the perspective of financial intermediaries specialized in scouting, consulting and financing successful entrepreneurial activities and startups, right in the center of Milan, one of the most important business centers and stock markets in Europe.

Course program (2021 edition)

Fashion and Design Management

Prof. Stefania Saviolo, Erica Corbellini, Nicola Misani

Fashion and design are complex and fascinating industries that inspire and are inspired by our global society and currently face the issues of sustainable growth, digitalization and globalization. Taking advantage of a cross-industry approach, this course provides an in-depth understanding of supply chains, business models and growth strategies of the global fashion and design industries, focusing on the most contemporary issues, such as sustainability. With the connection between creative and managerial activities as the core topic, you’ll also complete a project work and meet industry leaders.

Course program (2021 edition)

International Business Strategy

Prof. Cinzia Parolini, Anne Jacqueminet

Is the world getting increasingly global or is globalization threatened by rising protectionism? Are we on the verge of a new economic order? Which strategies could companies adopt to thrive in this fast-changing environment? How to we analyze the characteristics and potential of international markets? This program addresses these questions with a very practical and hands-on approach, alternating lectures with case discussions and in class exercises. The course has been designed for motivated business and non-business major students, interested in understanding how international developments can impact their life and their future careers.

Course program (2021 edition)

Luxury Management

Prof. Gabriella Lojacono, Laura Ru Yun Pan

Through this course you will explore the fundamental strategies and business models of different companies with a luxury or premium positioning. You’ll be actively involved, analyzing global competitive trends and sharing best practices in a broad range of luxury brands and industries, such as fashion and leather accessories, food and beverage, jewelry, automotive, and hospitality. Learn to use the alchemy of blending creativity, product development, manufacturing and go-to-market strategies that leads to success.

Course program (2020 edition)

Last modified 19/07/2021 - 10:30:16