Major in Performing Arts and Mega Event

This major is thought for students that want to orient their career in creative experience providers such as theatre, dance, opera, symphonies, dance companies, musical, arts and cultural festivals, entertainment events agencies including artists agencies and sport organizations, innovative film producers. The major aims at preparing students willing to develop a career as managers and consultants supporting the creative work supporting the creativity of performing artists or serving performing arts organization as marketing and communications managers, fundraisers, controllers, project managers, stage managers, HR managers.

The major structure includes 2 compulsory workshops, 2 workshops chosen by the student and 2 elective courses chosen among all the elective courses of the Bocconi Master of Science programs. The two compulsory Major workshops are:

> Major workshop 1: Live Performances

> Major workshop 2: Two-Sided Markets in Entertainment: The case of music

> Major workshop 3: 1 workshop chosen from a short list (made up of all 3 and 4 workshops, open to all MSc students)

• Television
• Movie industry
• Heritage, Museums and Digital Cultures
• Heritage, Museums and Communities Engagement
• Cities, cultural tourism and urban life
• Event and mega event management and creative industries
• Sports Business and Management
• Event and mega event management and creative industries
• Value Chains and Business Models in Fashion and Luxury
• Luxury Companies in the Global Landscape
  

> Major workshop 4: 1 workshop chosen from a larger list (made up of all 1, 2, 3 and 4 workshops not already chosen)

• Contemporary Art Markets and Systems (1) Foundations
• Contemporary Art Markets and Systems (2) Global Economics
• Tourism Industry and Sustainable Destinations
• Digital Innovations in Tourism
• Publishing, Audiences and Platforms
• Management of Design
• Managerial issues in made in Italy industries
• Heritage, Museums and Digital Cultures
• Heritage, Museums and Communities Engagement
• Cities, cultural tourism and urban life
• Event and mega event management and creative industries
• Television
• Movie industry
• Sports Business and Management
• Value Chains and Business Models in Fashion and Luxury
• Luxury Companies in the Global Landscape