Major in Media

This major is thought for students that want to orient their career in creative contents producers such as film TV and radio, publishing, recorded music, interactive media and new media, videogames. The major focuses on advanced managerial and economic issues regarding these sectors providing a deep specialized knowledge on firms operating in these cultural industries. Students choosing this major orient their career as managers and consultants working in highly creative multinationals or innovative start up organizations operating in these fields.

The major structure includes 2 compulsory workshops, 2 workshops chosen by the student and 2 elective courses chosen among all the elective courses of the Bocconi Master of Science programs. The two compulsory Major workshops are:

> Major workshop 1: Publishing, Audiences and Platforms

> Major workshop 2: Two-Sided Markets in Entertainment: The case of music

> Major workshop 3: 1 workshop chosen from a short list (made up of all 3 and 4 workshops, open to all MSc students)

• Television
• Movie industry
• Heritage, Museums and Digital Cultures
• Heritage, Museums and Communities Engagement
• Cities, cultural tourism and urban life
• Event and mega event management and creative industries
• Sports Business and Management
• Event and mega event management and creative industries
• Value Chains and Business Models in Fashion and Luxury
• Luxury Companies in the Global Landscape

> Major workshop 4: 1 workshop chosen from a larger list (made up of all 1, 2, 3 and 4 workshops not already chosen)

• Contemporary Art Markets and Systems (1) Foundations
• Contemporary Art Markets and Systems (2) Global Economics
• Tourism Industry and Sustainable Destinations
• Digital Innovations in Tourism
• Live Performances
• Management of Design
• Managerial issues in made in Italy industries
• Heritage, Museums and Digital Cultures
• Heritage, Museums and Communities Engagement
• Cities, cultural tourism and urban life
• Event and mega event management and creative industries
• Television
• Movie industry
• Sports Business and Management
• Value Chains and Business Models in Fashion and Luxury
• Luxury Companies in the Global Landscape