International Business Strategy
Prof. Mikkel DraebyeCourse Summary
The course is designed for business and non-business bachelor student and should be selected by highly motivated and intellectually curious participants who want to broaden their understanding of doing business across borders.
The course aims at providing an insight into the challenges of expanding business activities outside the country where the organization established its business originally. These challenges vary across business contexts and the learning objectives are defined around these contexts.
For Multinational Corporations the challenge is about leveraging global synergies while at the same time optimizing local market fit and learning. This requires organizational forms and systems that are sophisticated, flexible and differentiated. The course aims at providing insights into how these forms and systems should be designed.
For SME’s the internationalization challenge is mainly linked to the identification of attractive growth opportunities and appropriate entry strategies. The course aims at providing insights to the tools and methods that can be used for assessing market attractiveness and defining positioning.
For many Start-Ups the challenge of Internationalization is often part of the original scalability plan. These “born-global” start-ups do not necessarily manage individual markets with differentiated strategies, but tend to approach all markets with a trial-and-error approach and let country managers/ entrepreneurs in residence develop the country branch according to what works. The approach here is less “strategic” and more “effectual”/”lean management”. The course aims at providing insights into these approaches and methods.
Readings, slides and cases will be provided via e-learning platform.
- 50% individual assessment / final exam multiple choice exam
- 50% will be based on Group Assignments and Exercises