Fashion and Design Management

Course Coordinator

Prof. Stefania Saviolo 

Instructors

Stefania Saviolo
Erica Corbellini
Gianmario Borney

Class Tutor

Lucia Paladini

Course Description

Milan is recognized around the world as a fashion and design capital, with first-rate shopping, design districts and excellent manufacturers where prestigious brands have their headquarters. Taking advantage of a cross-industry approach, this course provides an in-depth understanding of supply chains, business models and growth strategies of the global fashion and design industries. With the connection between creative and managerial activities as the core topic, you’ll also complete a project work.

Prerequisites

Basics of Business Strategy and Key Financial Ratios.

Credit

6 ECTS points (EU)

Course Structure

The course includes six modules:

1. The Fashion and Design industry in Italy: reasons for success, current structure and key players
2. Evolving business models in fashion and design and best cases
3. The fashion supply chain at global level
4. Connecting fashion business models and supply chains
5. The fashion communication eco-system
6. Digital transformation and the impact on company strategies
   

Course Objectives

Course objectives can be synthesized as follows:

• Understand the dynamics of the global fashion landscape and the Italian model;
• Learn how to distinguish the different business models;
• Highlight the relationships along the value system and the importance of suppliers;
• Understand how to design an effective supply chain;
• Identify the different players within the fashion communication ecosystem;
• Learn how digital strategies could enhance brand awareness and image.

Traditional lectures will alternate with case discussions, interaction with outstanding guest speakers and group work sessions.

Course Material

Handouts available on the BB. Selected readings available on BB.
Books available at the Bocconi Library (suggested):

• Erica Corbellini, Stefania Saviolo (2009), “Managing Fashion and Luxury Companies”, ETAS (not compulsory)

Assessment Methods

100% Individual Written Exam (multiple choice and short open questions)