Professor: Irene Dagnino
The course examines the key aspects of the process of starting up a new business, from the business idea generation to the design of a business model, and analyzes the key factors that normally influence the chances of becoming a successful start-up.
The course will provide methods and concepts that together with application will help students to plan a start-up.
The course addresses the following questions and issues:
- What is a start-up
- Why become a start-upper
- How to plan a successful start-up
- Opportunity identification
- Market analysis
- Business Idea Conceptualisation
Prerequisites: No knowledge of the topic is necessary to attend this course. The course is highly interactive and we expect students who are genuinely interested in starting up businesses.
Course Material: Readings, slides and cases will be provided via e-learning platform.
Assessment: Friendly qualitative feedback will be given based on the individual class participation and final presentations by small groups.
The course is an introduction to our University’s interactive and hands-on approach to teaching the BSc in International Economics and Management.
Osterwalder: Business Model Generation, Wiley, 2010
Osterwalder: Value Proposition Design, Wiley, 2014
Kim, Mauborgne: Blue Ocean Strategy, Harvard Business Review Press, 2015