Entrepreneurship Lab

Course summary

The course examines the key aspects of the process of starting up a new business, from the business idea generation to the design of a business model, and analyzes the key factors that normally influence the chances of becoming a successful start-up.

The course will provide methods and concepts that together with application will help students to plan a start-up.

Learning Objectives

The course addresses the following questions and issues:

1. What is a start-up
2. Why become a start-upper
3. How to plan a successful start-up

1. • Opportunity identification
   • Market analysis
   • Business Idea Conceptualisation
   • Pitching

Prerequisites: No knowledge of the topic is necessary to attend this course. The course is highly interactive and we expect students who are genuinely interested in starting up businesses.

Course Material: Readings, slides and cases will be provided via e-learning platform.

Assessment: Friendly qualitative feedback will be given based on the individual class participation and final presentations by small groups.

The course is an introduction to our University’s interactive and hands-on approach to teaching the BSc in International Economics and Management.

References

Osterwalder: Business Model Generation, Wiley, 2010

Osterwalder: Value Proposition Design, Wiley, 2014

Kim, Mauborgne: Blue Ocean Strategy, Harvard Business Review Press, 2015