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International Business Strategy

Syllabus

Instructors Prof. Cinzia Parolini, Prof. Anne Jacqueminet  

Course Summary

The course is designed for business and non-business majors and should be selected by highly motivated and intellectually curious students who want to broaden their understanding of business behaviours and relations in modern global markets.

Learning Objectives

In any field of professional activity – be it engineering, law, art, mathematics, physics, medicine or business – future leaders are expected to be able to deal with challenges and opportunities of the globalization, to craft a strategy, to organize teams, to ensure economic and social sustainability of their projects, to understand how to work together with many different domestic and international stakeholders.

The course has been specifically designed for motivated non-business major students interested in understanding how and why firms survive, grow and attract talents in the “new normal” globalized and digitalized society.

At the end of the course the students will be able to understand and critically assess the business models adopted by global companies, to assess the demand for different foreign market and to formulate the internationalization strategy and a business plan supporting business projects of international expansion.

The course is concentrated on analysing management challenges and value creation mechanisms. Key questions addressed through the learning journey are the following:

  • Which are the main trends internationalization and globalization processes?
  • How do firms select foreign markets?
  • How can the market be analysed and the demand size evaluated?
  • What are the key components of a business model in the global context?
  • What is the impact of the internationalization on the firm’s profitability?
  • What are the approaches to the business model adaptation to cultural, legal, political, economic and geographic distances among markets?
  • What are the key challenges in the internationalization strategy implementation?

This program addresses these questions with a very practical and hands-on approach, alternating lectures with case discussions and in class exercises.

Teaching materials

Readings, slides and cases will be provided via e-learning platform.

Assessment Methods

  • 25% "learning in action" assignments in small groups (Theme Parks Case)
  • 25% "learning in action" assignments in small groups (Starbucks Italy Case)
  • 50% individual assessment comprising a individual exam on July 16

Last modified 10/12/2023 - 12:07:01