Study Plan
| First year | CP | |
| Semester I | ||
| Strategic marketing and analytics (Data & analytics for strategic marketing decisions) - Module 1
|
8 |
|
| Channel marketing (Trade evolution analysis and planning) | 6 | |
| Industry analysis (Industrial economics and economics of innovation) | 8 | |
| Understanding consumer (Consumer behavior and CCT), Module 1 | 5 | |
| Understanding consumer (Consumer behavior and CCT), Module 2 | 5 |
|
| Behavioural skills seminars | 2 | |
| Semester II | ||
| Market research and business forecasting | 6 | |
| Strategic marketing and analytics (Web analytics) - Module 2 | 6 | |
| Innovation in the data economy | 5 | |
| Brand management | 5 | |
| Legal issues in marketing | 6 | |
| Total credit points of the first year | 62 | |
| Second year | CP | |
| 4 elective courses (major or free track) | 24 | |
| Professional English seminars (lessons + exam) | 2 | |
| Second foreign language (lessons + exam 1st semester 2nd year) | 4 | |
| Enhancing Experience - Curricular Supplementary Activities | 2 | |
| Internship or similar activities | 8 | |
| Thesis | 18 | |
| Total credit points of the second year | 58 | |
| Total credit points | 120 | |
Please note that the course requirements and the program structure are subject to change.
The study plan requires two European Union languages.
More specifically:
1° language, 2 CPU: English
- for all students (regardless of their native language)
- the main aim is to foster the development of professional skills
2° language:
- Italian for non-Italian native speakers
- French, Spanish, German for Italian native speakers
MSc programs in Italian:
French, Spanish, German for all students.
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To search and get more information on the content of the various courses, browse the description of courses taught in 2022-2023.
