Major in Business Communication and Social Media

a. 2 courses chosen from among the following:

  • ADVERTISING MANAGEMENT, in Italian
  • EVENT AND MEGA EVENT MANAGEMENT AND CREATIVE INDUSTRIES, in English
  • SEMIOTICA APPLICATA AL MARKETING, in Italian
  • MARKETING ESPERIENZIALE, in Italian
  • SOCIAL MEDIA MARKETING, in English

b. 1 course chosen from among the following:

  • CONSUMER NEUROSCIENCE, in English
  • TRADE MARKETING AND CATEGORY MANAGEMENT, in Italian
  • INNOVATIVE RETAIL DESIGN, in English
  • WEB ANALYTICS AND DIGITAL MARKETING, in English
  • INTERNATIONAL MARKETING, in Italian and in English
  • VALUE CHAINS AND BUSINESS MODELS IN FASHION & LUXURY, in English
  • MARKETING DEI SERVIZI, in Italian
  • PROJECT MANAGEMENT, in English
  • SALES MANAGEMENT, in English
  • MARKETING, CUSTOMER VALUE AND CORPORATE PERFORMANCES, in English
  • PRICING ANALYTICS, in English
  • SUPPLY CHAIN MANAGEMENT, in English
  • INDUSTRIAL MARKETING, in English
  • MANAGEMENT OF DESIGN, in English
  • MANAGEMENT OF FASHION AND LUXURY COMPANIES, in English
  • MANAGERIAL ISSUES IN MADE IN ITALY INDUSTRIES, in English
  • PREDICTIVE ANALYTICS FOR DATA DRIVEN DECISIONS MAKING, in English
  • SOCIAL MOVEMENTS, MARKETS AND FIRMS, in English
  • PSYCHOLOGY, ECONOMIC ANALYSIS, AND BEHAVIORAL FINANCE, in English
  • DATA ANALYSIS FOR MANAGERIAL DECISION MAKING, in English
  • COLLABORATIVE STRATEGIES FOR INNOVATION, in English
  • INNOVATION IN THE SHARING ECONOMY: THE ROLE OF PLATFORMS AND BUSINESS MODELS, in English
  • LUXURY COMPANIES IN THE GLOBAL LANDSCAPE, in English
c. 1 course freely chosen from among the offered electives.

Please note that the list might be subject to changes


Last modified 25/06/2019 - 14:54:12