Major in Big Data and Business Analytics

The major in Big Data and Business Analytics has the aim to supply a response to the emergent trend in the job market that requires students have quantitative competencies in collecting, integrating, analyzing and using big data. 
Big data are a very important asset for marketing and innovation, but they are still under-utilized by companies. 
The track will focus on the three core processes behind the area of big data: data collection, data analysis and implication for managerial practice.

The major structure includes:

a. 2 courses chosen from among the following:

  • SOCIAL MEDIA MARKETING, in English
  • EMPIRICAL METHODS FOR INNOVATION STRATEGIES, in English
  • BIG DATA FOR BUSINESS DECISIONS, in English
b. 1 course chosen from among the following:
  • PREDICTIVE ANALYTICS FOR DATA DRIVEN DECISIONS MAKING, in English
  • SOCIAL AND ECONOMIC NETWORKS, in English
  • INTRODUCTION TO SPORT ANALYTICS, in English
  • DATA ANALYSIS FOR MANAGERIAL DECISION MAKING, in English
  • COLLABORATIVE STRATEGIES FOR INNOVATION, in English
  • INNOVATION IN THE SHARING ECONOMY: THE ROLE OF PLATFORMS AND BUSINESS MODELS, in English
  • LUXURY COMPANIES IN THE GLOBAL LANDSCAPE, in English
  • FUNDAMENTALS OF NEW TECHNOLOGIES FOR ECONOMIC AND HUMAN DEVELOPMENT, in English
c. 1 course freely chosen from among the offered electives.

Please note that the list might be subject to changes

 


Last modified 02/07/2019 - 09:38:31