Major in Big Data and Business Analytics
The major in Big Data and Business Analytics has the aim to supply a response to the emergent trend in the job market that requires students have quantitative competencies in collecting, integrating, analyzing and using big data.
Big data are a very important asset for marketing and innovation, but they are still under-utilized by companies.
The track will focus on the three core processes behind the area of big data: data collection, data analysis and implication for managerial practice.
The major structure includes:
a. 2 courses chosen from among the following:
- BIG DATA FOR BUSINESS DECISIONS, in English
- CAUSAL INFERENCE FOR BUSINESS POLICIES, in English
- DATA MINING FOR MARKETING, BUSINESS, AND SOCIETY, in English
- SOCIAL MEDIA MARKETING, in English
- PREDICTIVE ANALYTICS FOR DATA DRIVEN DECISIONS MAKING, in English
- INTRODUCTION TO SPORT ANALYTICS, in English
- DATA ANALYSIS FOR MANAGERIAL DECISION MAKING, in English
- COLLABORATIVE STRATEGIES FOR INNOVATION, in English
- INNOVATION IN THE SHARING ECONOMY: THE ROLE OF PLATFORMS AND BUSINESS MODELS, in English
- DIGITAL COMMUNICATION, in English
- ECOMMERCE, in English
Please note that the list might be subject to changes
