Facebook pixel P&G Award 2013 - Bocconi University Milan
logo stampa

P&G Award 2013

A team of students from the Master of Science in Marketing Management, Irene De Renzio, Camilla Ferrazzi, Lorenzo Greco, Giuliana Luciano, Mara Storti and Matteo Stroscio, won first place in the P&G Award 2013 national competition.

The Team
LATERAL (Thinking outside the box)

The Challenge
To truly contribute to the Italian business of the brand Oral-B, defining innovative proposals for the product and sales ideas in order to increase the market penetration of electric toothbrushes.

The Idea
A new concept for electric toothbrushes for a young and cool target. 
Oral-B Reverse Slim has a cylindrical body made of brushed aluminum. The lower section can be unscrewed to create a protecting cover making it smaller for easy travel. It’s always charged thanks to a cup charging system for the sink instead of the classic system. Reverse Slim is a product with its own identity: it’s modern, innovative and has a unique design. The idea aims to overcome low involvement in the purchase of toothbrushes by focusing on the target’s aesthetic sensibilities and continuing to place value on the quality and professionalism of the Oral-B brand.

Each aspect of the experience was great and full of emotions. Our project generated more and more ideas each day, and our group had great team spirit during the game, making the working a true pleasure. Lastly, we were fully immersed in the business world in Rome and we were very proud to have won such a challenge with 800 other participants, during which we were led by our passion for winning. We couldn’t have asked for a better welcome into the job market. 
Team Lateral


Last modified 02/05/2019 - 16:38:36