Retail over the Next 10 Years
To celebrate the 10th birthday of ER SPA, a strategy consulting agency for the retail sector, the company decided to promote an award dedicated to Master and university students.
A team of students from the Master of Science in Marketing Management, made up of Michela Peletti and Marco Girometti won the ER prize “Retail over the Next 10 Years”.
The team: MIMA
The challenge: Promote New Concept Retail projects for all sectors which meet the following requirements:
- can be replicated on a large scale
- economic sustainability
The idea: The new format focuses on placing several shops related to service under the same roof. Placing more than one service in the same area could optimize consumer time and lower costs for storekeepers and therefore become more competitive. We also thought about green issues and launched a bonus for customers who recycle to be spent in one of the shops.
Michela Peletti e Marco Girometti.