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Major Tourism

This major is thought for students that want to orient their career in the field of tourism, destination management and territorial marketing. The major focuses on how traditional cultural expression (arts and crafts, festivals, religion, food and wine, lifestyles, etc.) might increase the attractiveness and competitive advantage of cities and clusters. Students choosing this major orient their career towards organizations such as urban regeneration and territorial development agencies, festival and mega-event organizers, internet based tourist agencies; entertainment venues, hospitality and accommodation firms, food and wine production related business, charter travel and tourist services firms.

The major structure includes 2 compulsory workshops, 2 workshops chosen by the student and 2 elective courses chosen among all the elective courses  of the Bocconi Master of Science programs. The two compulsory Major workshops are:

> Major workshop 1: Tourism Industry and Sustainable Destinations

> Major workshop 2: Digital Innovations in Tourism

> Major workshop 3: 1 workshop chosen from a short list (made up of all 3 and 4 workshops, open to all MSc students)

  • Cities, cultural tourism and urban life
  • Event and mega event management and creative industries
  • Heritage, Museums and Digital Cultures
  • Heritage, Museums and Communities Engagement
  • Television
  • Movie industry
  • Sports Business and Management
  • Event and mega event management and creative industries
  • Value Chains and Business Models in Fashion and Luxury
  • Luxury Companies in the Global Landscape

> Major workshop 4: 1 workshop chosen from a larger list (made up of all 1, 2, 3 and 4 workshops not already chosen)

  • Contemporary Art Markets and Systems (1) Foundations
  • Contemporary Art Markets and Systems (2) Global Economics
  • Publishing, Audiences and Platforms
  • Two-Sided Markets in Entertainment: The case of music
  • Live Performances
  • Management of Design
  • Managerial issues in made in Italy industries
  • Heritage, Museums and Digital Cultures
  • Heritage, Museums and Communities Engagement
  • Cities, cultural tourism and urban life
  • Event and mega event management and creative industries
  • Television
  • Movie industry
  • Sports Business and Management
  • Value Chains and Business Models in Fashion and Luxury
  • Luxury Companies in the Global Landscape




Last modified 11/10/2023 - 17:05:32