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Program Structure

The program is structured into two different blocks: core requirements and majors
In the first block students will develop advanced knowledge and competencies in the areas of intellectual property rights, data analysis, strategic management and corporate governance, comparative cultural policies and fundraising, project and event management, consumer relationship management and cultural mediation, performance management and evaluation.
In the second block, students will choose one major (including compulsory and elective courses) and workshops which aim to better define and specialize students’ skills and professional orientation in different fields and subsectors in the creative economy.

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First Year (at Bocconi, Milan)

First Semester
Main topics:

  • Strategic Management and Cultural Entrepreneurship
  • International Property Law
  • Performance Measurement and Evaluation
  • Cultural Studies

Second Semester
Main topics:

  • Customer Relationship Marketing in the Arts
  • Fundraising Management
  • Comparative Cultural Policies
  • Team and Project Management
  • Cultural Studies
  • Major workshops

Students will accrue a broad and interdisciplinary preparation: core courses focus on what is different and important when working as managers and entrepreneurs in the cultural sector.

Second Year (at Bocconi, Milan and/or abroad)


Study Abroad Programs

  • Double Degrees with:
    HEC École des Hautes Etudes Commerciales (Paris, France)
    Southern Methodist University/HEC Montréal (Dallas, US/ Montréal, Canada)
  • Exchange Programs

Internship (compulsory)
Foreign languages
(two languages)
Enhancing Experience - Curricular Supplementary Activities

Last modified 09/09/2022 - 10:17:05