Get a Taste of Bocconi
OPEN CLASSES FOR HIGH SCHOOL STUDENTS
Are you eager to find out what it's like to study at Bocconi? Then get a taste of the innovative Bocconi learning experience by attending our Open Classes!
Over the coming months, don't miss the chance to attend six live online lectures hosted by our expert faculty. Designed specifically for high school students, these classes focus on a variety of trending topics.
Be ready to learn, interact and delve into current emerging issues while being guided by top Bocconi professors. You will take a seat in our virtual classroom with students from all over the world: it's time to kick off your Bocconi experience.
Law Class – 19 March
What Will Be the Impact of AI and Emerging Digital
Technologies on the Law?
19 March 4pm CET
Program Director, LLM in Law of Internet Technology
Associate Professor, Department of Legal Studies
The lesson will delve into how the rapid advancement of artificial intelligence and digital innovation is transforming the legal landscape. It will explore the multifaceted ways in which these technologies challenge existing legal norms, from privacy and data protection to intellectual property and ethical considerations. The aim of the lesson is to equip participants with a first understanding of the current and potential legal implications of the digital age.
Economics Class – 11 April
Social Media and Society
11 April 4pm CEST
Sarah Beate Eichmeyer
Assistant Professor, Department of Economics
In the last decade, social media has woven its way deep into our lives. There may be no technology since television that has so dramatically reshaped the way we get information and spend our time. How has this transformation impacted society, the functioning of democracies, and the wellbeing of individuals? We will discuss cutting-edge research studies that tackle these questions and provide important answers.
Artificial Intelligence Class - 22 May
AI Evolution: From Leonardo to ChatGPT
22 May 4pm CEST
Assistant Professor, Department of Computing Sciences
This presentation will cover the main stages that have characterized AI evolution, from Leonardo up to the present day. We will see the most recent and quite unexpected findings of this fascinating research field, looking also at the open challenges that will guide further revolutions in AI. We will get a taste of how current AI strategies are applied to life sciences and how they have been improving our biomedical knowledge. Finally, the presentation will conclude by focusing on the role that young people will play in improving this vibrant research field.
If you're a college or independent counselor, you're welcome to join us as auditors: please register here to follow our Open Classes.
Management Class – 25 October
Sustainable and Collaborative Innovation: shaping a better future
25 October 4pm CEST
Acting Program Director, BSc in International Economics and Management
Innovation is the lifeblood of organizations striving to stay competitive and relevant in today's fast-paced world. Most experts agree that the demands for sustainability will dramatically alter competitive positions in existing industries and create new business opportunities. This lecture focuses on understanding the significance and dimensions of sustainable innovation, explaining how to leverage the collaboration of external players for innovative solutions.
Politics Class — 21 November
The Political Sustainability of the Green Transition
21 November 4pm CET
Director of the Bocconi Bachelor in International Politics and Government
Fighting climate change and protecting the environment are top priorities for policy makers worldwide. Yet, environmental policies are challenging from a political point of view. In fact, they may create winners and losers, thus determining a political backlash. How can we make the green transition politically sustainable?
Finance Class — 16 January
Investment for Passions: Fine art and high finance
16 January 4pm CET
Professor of graduate or undergraduate courses of Management of Financial Institutions and Alternative Investments
Would investing into art be a rationale choice? What is the difference between purchasing art and buying stocks? And finally, how could a pixel monkey be worth a million dollars? In this Open Class, we provide a primer on art investing by identifying whether and to what extent we could view (and buy) art through the lens of financial investors.
Fall 2022 — Spring 2023
Management Class – 27 October
New Era of Entertainment: The fan economy
27 October 4pm CEST
Deputy Director of the BSc in Economics and Management of Arts, Culture and Communication
Lecturer, Department of Management and Technology
The digital revolution has traditionally heavily influenced the way companies and talent are rewarded for the entertainment they produce. So much so that new ways of monetizing their creations are being sought. By analyzing new trends in the ways of consuming entertainment on the one hand, and the advancement of technologies as enablers of unprecedented new solutions on the other, we will discover how the next era of entertainment is evolving under the sign of the 'fan'.
Global Law Class – 24 November
Can Litigation in Courts Help Fight the Climate
24 November 4pm CET
Full Professor, Department of Legal Studies
This lecture will explore how unique features of the US court system – such as class actions, punitive damages, and extensive discovery – have historically enabled individual citizens to affect important legal changes, from desegregation to automobile safety. Today, various citizens are using these procedures and creative arguments to bring courts in the US and elsewhere into the fight against the climate crisis.
Artificial Intelligence Class – 10 January
The Surprising Inventions of Artificial
Intelligence and the Future Challenges for Computers that can Learn
10 January 4pm CET
Director of BSc Mathematical and Computing Sciences for in Artifical Intelligence
Head of Department of Computing Sciences
Following a presentation of the most recent (and unexpected) discoveries in the field of artificial intelligence, we will discuss which are the open challenges that will lead to further revolutions. The interconnections with computational neuroscience will also be addressed. We shall conclude the presentation with a reflection on the role that young people will play in the development of this knowledge and on the applications to science, technology and societies.
Marketing Class – 14 March
Brand Management in the Age of Social Media Influencers
14 March 4pm CET
Assistant Professor, Department of Marketing
While influencer marketing as a concept has been around for ages, it was predominantly reserved for A-list celebrities. However, today anyone can be an influencer, which gives brands more opportunities to reach their target audience. In this lecture, we will understand how brands can leverage influencer-follower connections to impact consumer behaviors such as awareness, engagement, and purchase decisions.
Political Science Class – 20 April
Populism: From Genesis to Revelation
20 April 4pm CEST
Head of the Department of Social and Political Sciences
How can we define populism? What are its main characteristics? How and why did populist movements develop in the last two decades? What were the main cultural and economic determinants? Which communication instruments do populist leaders use? How should traditional parties respond to the challenges posed by populist parties? These are some of the questions addressed in this lecture.
Data Science Class – 25 May
The Data Science of Networks
25 May 4pm CEST
Program Director, BSc in Economics, Management and Computer Science
Full Professor, Department of Decision Sciences
These days pretty much everyone belongs to – and generates data about – a number of networks. The most obvious example is that of social networks, such as Instagram and LinkedIn. Nowadays, network data are recorded in hundreds of different contexts, ranging from brain connectivity, to the way politicians vote in parliament, to the structure of criminal organizations. In this presentation we will understand the structure of this data and their common characteristics despite the very different contexts. We will get a taste of the Data Science that is being developed to learn from such data, with an emphasis on research carried out at Bocconi. A highlight will be to show how Data Science can be used to obstruct organized crime!
Fashion Management Class - 16 November
How To Create Buzz in Fashion: From catwalks to gamification
16 November 4pm CET - Click here to check your time zone
Senior Lecturer, Department of Management and Technology
This lecture will allow participants to understand how the creation of the so-called 'dream factor' has evolved in the fashion industry, by combining aspiration with inclusivity, physical events with augmented reality, celebrities with social media influencers, pictures with videos, heritage with disruption.
The key questions we will address are: How can Gen Z be engaged? How can emotional storytelling be created? What will be the future of social media influencers?
Economics & Sustainability Class - 17 March
From Fridays for Future to the EU Green Deal
17 March 4pm CET - Click here to check your time zone
Associate Professor, Department of Social and Political Sciences
We all agree that climate change needs immediate action. And we now also have a fairly good idea of what actions need to be taken. Still, we are not sure we can collectively agree to undertake these actions at the global level.
This lecture explores what the EU has committed to do to fight climate change, and how it aims to enforce it.
Finance Class - 27 April
Do You Know Where Your Risk Is? A primer on portfolio choices
27 April 4pm CET - Click here to check your time zone
Director of BSc in Economics and Finance
Associate Professor, Department of Finance
"Don't put all your eggs in one basket." This popular saying is largely employed in the finance industry to underscore the importance of diversification in portfolio choices: spread your money out over different investments.
In this Open Class we give a primer on modern portfolio theory — a breakthrough in personal and professional investing alike— which suggests that investors can do better by choosing a mix of low-risk and high-risk investments than by going entirely with low-risk opportunities. By investing in more than one asset, an investor reaps the benefits of diversification: most prominently, a reduction in the riskiness of the overall portfolio.