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Bocconi Summer School for International University Students

Online edition

Bocconi Summer School - Online Edition offers international undergraduate students the opportunity to experience Bocconi teaching for 3 weeks, from 29 June to 17 July 2020.

Our Summer School is the right move to:

  • Attend courses through an interactive platform, with teaching materials available online at any time
  • Develop your digital skills
  • Study in a flexible program: you can join streaming classes to get the best of interaction with professors and classmates, and rewatch asynchronous lectures to deepen your understanding and focus on specific topics
  • Get to know students from around the world and learn to work with peers from different countries and cultures

You can choose 1 course out of the 7 options available, each worth 6 credit points. Pursue your areas of interest or try out something new: see the course descriptions below to choose the one that's right for you, then browse further information about the program and application.

> Courses offered by the Undergraduate School

Digital Marketing

Prof. Cristian Chizzoli, Armando Cirrincione

This course describes the growing relevance of digital marketing in the competitive arena, both for customers and firms. The contents aim at educating participants on how innovative digital tools (Internet, smartphones, etc.) and methods (such as SEO, SEM, content marketing, social media marketing, emailing, marketing automation, etc.) are revolutionizing the world of marketing, often determining the strategies implemented by global players to develop products, to persuade customers, to distribute items effectively and to price them correctly. The course will focus on the potential that all electronic media have and the most important keys to success as well as on the challenges faced.

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Entrepreneurship and Innovation Management

Prof. Carlo Salvato

This course provides real world, experience-based learning on what it’s like to actually start and develop a new venture, either within an existing company, or as a new startup company. The main objective is to allow you to directly experience the earliest phases of an entrepreneurial startup process. Focus will thus be on building and testing a novel business idea. In this course you will be asked to actively engage in developing the initial business idea, but also in talking to potential customers, suppliers, partners, and competitors, as you confront the chaos and uncertainty of how a real new venture actually emerges from the entrepreneurs’ efforts.

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Equity and Venture Capital Financing

Prof. Stefano Caselli, Gimede Gigante

Discover all the key factors in value creation by private equity and venture capital firms, taking a close look at management issues, business models and investment opportunities. You will learn to act from the perspective of financial intermediaries specialized in scouting, consulting and financing successful entrepreneurial activities and startups, right in the center of Milan, one of the most important business centers and stock markets in Europe.

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Fashion and Design Management

Prof. Stefania Saviolo, Erica Corbellini, Gianmario Borney

Milan is recognized around the world as a fashion and design capital, with first-rate shopping, design districts and excellent manufacturers where prestigious brands have their headquarters. Taking advantage of a cross-industry approach, this course provides an in-depth understanding of supply chains, business models and growth strategies of the global fashion and design industries. With the connection between creative and managerial activities as the core topic, you’ll also complete a project work.

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International Business Strategy

Prof. Mikkel Draebye

Are you ready to go beyond traditional knowledge, overcome repeated hurdles and transform problems into opportunities? This course is concentrated on analyzing management challenges and value creation mechanisms and has been designed for motivated business and non-business major students interested in understanding how and why firms survive, grow and attract talent in the “new normal” of our globalized and digitalized society.

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Luxury Management

Prof. Arianna Brioschi, Stefano Prestini

Through this course you will explore the fundamental strategies and business models of different companies with a luxury or premium positioning. You’ll be actively involved, analyzing global competitive trends and sharing best practices in a broad range of luxury brands and industries, such as fashion and leather accessories, food and beverage, jewelry, automotive, and hospitality. Learn to use the alchemy of blending creativity, product development, manufacturing and go-to-market strategies that leads to success.

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> Course offered by the School of Law

Digital Law

Prof. Francesco Paolo Patti, Marco Bassini

The digital economy and artificial intelligence are disrupting traditional legal concepts and posing severe challenges to legal professionals. The course aims at educating participants on problematic aspects connected to the so-called “digital revolution”. In particular, it will focus on three main areas that are currently subject to intense investigation within the EU. First, it will provide insight on the changing role of personal and non-personal data in the data economy and the responses of the law with respect to the EU regulations on transparency and liability. Second, it will devote attention to issues of liability associated with digital products: the Internet of Things, self-driving vehicles and 3D-printing. Its final part will address the evolutionary paradigms of blockchain technologies, smart contracts and virtual currencies as well as their impact on legal systems. Students will be asked to tackle real-life scenarios and will meet companies that perform their activities in fields using new technologies.

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Last modified 28/07/2020 - 17:05:37