Summer's Cool for High School Students
ONLINE - 5-16 July 2021
Our Online Summer School is the right move to:
- Attend courses through an interactive platform, with teaching materials available online at any time
- Develop your digital skills
- Study in a flexible program: you can join streaming classes to get the best of interaction with professors and classmates, and rewatch asynchronous lectures to deepen your understanding and focus on specific topics
- Get to know students from around the world and learn to work with peers from different countries and cultures
You can choose 2 subjects (all taught in English) to pursue your areas of interest or try out something new. Choose the labs that are right for you, then browse further information about the program and application.
Communication and Advertising
Prof. Arianna Brioschi, Prof. Stefano Prestini
Just how familiar are you with a advertising campaign? A business may live or die based on its ability to communicate successfully. Through this lab you will understand the most important issues when planning and evaluating marketing communications and executions. You'll be able to combine the appropriate theories and models with practical information about what makes better advertising.
After completing this lab you'll learn more about this key pillar in the marketing mix and also use it to understand if you would like to pursue a future career in this business area. We’ll get the chance to meet with some of the best in class in the advertising industry and take a peek at what happens behind the scenes of a communication campaign.
Good and true communication is about experiencing the world and taking the time to refuel your cultural curiosity and we’ll also be doing some of that in this course. So plan out to learn and have fun too!
In recent times, coding is emerging as a primary skill not only for IT specialists, but also for managers, professionals and researchers in a wide spectrum of fields. Coding is behind artificial intelligence, Internet of Things, smartphone apps, social media, digital movies, videogames and so on. Millennials face for the first time this revolution as they enter universities and the job market: in modern companies and institutions, coding is blended up with every single field of operations. Learning the basics of programming is therefore a valuable chance to develop a new approach to work and technologies. This course explores the basics and the logic of programming using Python, one of the most widely used programming languages. By the end of the course, students will be able to create and present their own running script in Python.
The course focuses on a theoretical rather than a technical understanding of e-marketing and the digital environment, adopting a customer journey approach to explore the main practices and exploit tools and techniques that can be used to this purpose.
The quantitative analysis of causal relationships allows sound personal and institutional decisions to be made: What are the economic returns of attending university? Do better-paid public servants perform better? What is the impact of immigration on the labor market? Students will be asked to perform empirical research on a social or economic issue of their interest and to present their findings to a senior research analyst.
How can a business idea be generated and evaluated? How can one go about testing the validity of the business by creating a Minimum Viable Product (MVP) and how can the arrangements be made for starting up the business? Students will be introduced to tools and methods like Lean Startup, the Business Model Canvas and the Elevator Pitch. They will be asked to generate and present a new business idea to a potential investor or partner (a representative of the business community or an entrepreneur).
EU for Sustainable Globalization
Sustainable development has long been at the heart of the European Union project. The EU gives recognition to its economic, social and environmental dimensions that should be tackled together.
This is an introductory course on EU institutions, decision making and the main policies and how they are mainstreamed by the aim of sustainable development. The course is interdisciplinary as it combines history, law, politics and economics
How does the modern financial system work? How do new peer-to-peer digital business models fit into it? At the end of the week, students will be asked to evaluate the sustainability of one of the existing peer-to-peer digital platforms in financial services and to present their findings to a representative of the financial community.
Doing business is like playing chess. In order to beat the competition in your industry you have to foresee what other companies will do and make your move accordingly. In this lab students will learn how can an optimal choice be made, in particular for a business organization, while taking into consideration a variety of possible decisions by partners and competitors. At the end on the week students will be asked to put themselves in the shoes of a CEO facing an important dilemma and to present their conclusions to a senior representative of the Italian business community.
In this course we examine the historical origins, role and functions of international organizations and discuss how international organizations make and enforce decisions, then we apply this knowledge to international trade. We will simulate a negotiation within an international organization: students will be divided in groups and each group will form the diplomatic delegation of a country.
Luxury and Fashion
Fashion is inspiration, creativity, and intuition. But it is also organization, strategy, and management. The fashion and luxury system is made up of many industries: textiles, clothing, handbags, beauty, eyewear, and jewels among others. The course provides the tools for understanding the fashion and luxury industries, which are the key players, success factors, and trends in the “new normal”. Special emphasis will be put on Generation Z and Millennials as they are a rapidly growing consumer market and source of talent for fashion and luxury companies. New trends such as digitalization, sustainability, inclusivity will be explored analyzing how big brands are embracing them but also how they can generate new creative business ideas.
The learning process will be facilitated through stimulating teaching methods such as case histories, guest speakers, and the group project. Students will be asked to think about the product of the future for a prestigious fashion brand and design the best strategy to communicate it. A manager from the company will evaluate their output.Course program
Machine Learning and Artificial Intelligence
Artificial Intelligence is a multidisciplinary science that gives us a greater understanding of the world. It is speeding up new discoveries across all sciences, from helping mitigating the effects of climate change to improving the diagnostic capabilities in healthcare.
Artificial Intelligence makes our lives more efficient everyday and it will push humanity further than we ever dreamed of. But you need to master the right tools if you want to control where it leads us and generate true innovation.
This lab will provide you with the skills needed to understand the machine learning tools revolutionizing the social and natural sciences.
Why do some companies succeed while others fail? How does strategy contribute to success? What is strategy? How do we identify and describe a firm’s strategy? This course will equip you with the concepts, tools, and skills required to formulate and implement strategy across a range of business contexts— from a single-business firm to a multiproduct, multinational corporation. Our emphasis will be on applying the tools of competitive strategy analysis to real business situations through case studies, examples, and our own experiences.