The program is structured into two different blocks: core requirements and majors.
In the first block students will develop advanced knowledge and competencies in the areas of intellectual property rights, data analysis, strategic management and corporate governance, comparative cultural policies and fundraising, project and event management, consumer relationship management and cultural mediation, performance management and evaluation.
In the second block, students will choose one major (including compulsory and elective courses) and workshops which aim to better define and specialize students’ skills and professional orientation in different fields and subsectors in the creative economy.
First Year (at Bocconi, Milan)
- Strategic Management and Cultural Entrepreneurship
- International Property Law
- Customer Relationship Marketing in the Arts
- Performance Measurement and Evaluation
- Fundraising Management
- Comparative Cultural Policies
- Team and Project Management
- Cultural Studies
- Major workshop
Students will accrue a broad and interdisciplinary preparation: core courses focus on what is different and important when working as managers and entrepreneurs in the cultural sector.
Second Year (at Bocconi, Milan and/or abroad)
- Arts Markets, Heritage and Culture
- Cities, Tourism and Events
- Fashion and Design
- Performing Arts and Entertainment
Study Abroad Programs
- Double Degrees with:
CBS Copenhagen Business Schools (Copenhagen, Denmark)
HEC École des Hautes Etudes Commerciales (Paris, France)
Southern Methodist University/HEC Montréal (Dallas, US/ Montréal, Canada)
- Exchange Programs
Foreign languages (two languages)
Enhancing Experience - Curricular Supplementary Activities