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Bocconi - Ice Cream Empire

We know that many entrepreneurs started with nothing: Thomas Edison and John D. Rockefeller had humble origins; Steve Jobs and Hewlett & Packard launched their empires in the garage. And Ferdinando Bocconi, Università Bocconi’s founder,
began as a traveling fabric salesman and went on to open the pioneering department stores known today as “La Rinascente”.

Following the example of these entrepreneurs, Università Bocconi has developed a simulation game that allows students who are approaching the world of economics for the first time to experience the challenges and joys that entrepreneurs face on a daily basis as they manage their businesses.
That’s how ice cream empire was born.


Last modified 11/11/2014 - 11:20:00