Bocconi - Ice Cream Empire
We know that many entrepreneurs started with nothing: Thomas Edison and John D. Rockefeller had humble origins; Steve Jobs and Hewlett & Packard launched their empires in the garage. And Ferdinando Bocconi, Università Bocconi’s founder,
began as a traveling fabric salesman and went on to open the pioneering department stores known today as “La Rinascente”.
Following the example of these entrepreneurs, Università Bocconi has developed a simulation game that allows students who are approaching the world of economics for the first time to experience the challenges and joys that entrepreneurs face on a daily basis as they manage their businesses.
That’s how ice cream empire was born.