After the great success of Ice Cream Empire, with over 18,000 players joining from more than 160 countries, Università Bocconi, with the support of Times online, has the pleasure to present Bocconi Fashion Empire - the new mobile game that introduces you to the fabulous world of fashion.
Developed by the faculty of the Master in Fashion, Experience & Design Management of SDA Bocconi Business School, Fashion Empire will bring you to the top fashion capitals: Milan, London and Paris.
As a player, you will have to take care of designing and manufacturing fashion products, managing warehouse and stock levels and most importantly, running the shops you will open to sell your goods.
How will you manage your brand? Will you base your strategy on a low quality/low price positioning, or try to compete against the best fashion brands in the competitive luxury market?
It will be up to each player to find the best business model and day to day strategy. You will only have one virtual business year to prove your worth and compare your results against all the other players.