Study Plan

First year   CP
Semester I  
Strategic marketing and marketing plan, Module 1 6
Channel marketing (Trade evolution analysis and planning) 6
Industry analysis (Industrial economics and economics of innovation) 8
Understanding consumer (Consumer behavior and CCT), Module 1 5
Understanding consumer (Consumer behavior and CCT), Module 2 7
Behavioural skills seminars 2
Semester II  
Market research   6
Strategic marketing and marketing plan, Module 2 6
Product innovation and market creation 5
Brand management 5
Legal issues in marketing 6
Second foreign language (lessons only)  
Total credit points of the first year 62
Second year   CP
4 elective courses (major or free track) 24
Professional English seminars (lessons + exam) 2
Second foreign language (lessons + exam 1st semester 2nd year) 4
Enhancing Experience - Curricular Supplementary Activities 2
Internship or similar activities 8
Thesis 18
Total credit points of the second year 58
Total credit points 120


Please note that the course requirements and the program structure are subject to change.

The study plan requires two European Union languages.
More specifically:
1° language, 2 CPU: English

  • for all students (regardless of their native language)
  • the main aim is to foster the development of professional skills

2° language:

MSc programs in English:
  • Italian for non-Italian native speakers
  • French, Spanish, German, Portuguese for Italian native speakers

MSc programs in Italian:
French, Spanish, German, Portuguese for all students.

Click here to search and get more information on the content of the various courses taught in 2019-2020.


Last modified 13/09/2019 - 11:18:18