Study Plan
First year | CP | |
Semester I | ||
Strategic marketing and analytics (Data & analytics for strategic marketing decisions) - Module 1
|
8 |
|
Channel marketing (Trade evolution analysis and planning) | 6 | |
Industry analysis (Industrial economics and economics of innovation) | 8 | |
Understanding consumer (Consumer behavior and CCT), Module 1 | 5 | |
Understanding consumer (Consumer behavior and CCT), Module 2 | 5 |
|
Behavioural skills seminars | 2 | |
Semester II | ||
Market research and business forecasting | 6 | |
Strategic marketing and analytics (Web analytics) - Module 2 | 6 | |
Innovation in the data economy | 5 | |
Brand management | 5 | |
Legal issues in marketing | 6 | |
Total credit points of the first year | 62 |
Second year | CP | |
4 elective courses (major or free track) | 24 | |
Professional English seminars (lessons + exam) | 2 | |
Second foreign language (lessons + exam 1st semester 2nd year) | 4 | |
Enhancing Experience - Curricular Supplementary Activities | 2 | |
Internship or similar activities | 8 | |
Thesis | 18 | |
Total credit points of the second year | 58 | |
Total credit points | 120 |
Please note that the course requirements and the program structure are subject to change.
The study plan requires two European Union languages.
More specifically:
1° language, 2 CPU: English
- for all students (regardless of their native language)
- the main aim is to foster the development of professional skills
2° language:
- Italian for non-Italian native speakers
- French, Spanish, German for Italian native speakers
MSc programs in Italian:
French, Spanish, German for all students.
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To search and get more information on the content of the various courses, browse the description of courses taught in 2022-2023.