|Strategic marketing and marketing plan, Module 1||6|
|Channel marketing (Trade evolution analysis and planning)||6|
|Industry analysis (Industrial economics and economics of innovation)||8|
|Understanding consumer (Consumer behavior and CCT), Module 1||5|
|Understanding consumer (Consumer behavior and CCT), Module 2||7|
|Behavioural skills seminars||2|
|Strategic marketing and marketing plan, Module 2||6|
|Product innovation and market creation||5|
|Legal issues in marketing||6|
|Second foreign language (lessons only)|
|Total credit points of the first year||62|
|4 elective courses (major or free track)||24|
|Professional English seminars (lessons + exam)||2|
|Second foreign language (lessons + exam 1st semester 2nd year)||4|
|Enhancing Experience - Curricular Supplementary Activities||2|
|Internship or similar activities||8|
|Total credit points of the second year||58|
|Total credit points||120|
Please note that the course requirements and the program structure are subject to change.
The study plan requires two European Union languages.
1° language, 2 CPU: English
- for all students (regardless of their native language)
- the main aim is to foster the development of professional skills
- Italian for non-Italian native speakers
- French, Spanish, German, Portuguese for Italian native speakers
MSc programs in Italian:
French, Spanish, German, Portuguese for all students.
Click here to search and get more information on the content of the various courses taught in 2019-2020.