Summer’s Cool in Milan
2 - 20 JULY 2018
Bocconi Summer School offers international university students the opportunity to live and study for 3 weeks on our urban campus in downtown Milan.
You can choose 1 course out of the 7 options available, to pursue your areas of interest or to try out something new.
- Digital Marketing — NEW
This course describes the growing relevance of digital marketing in the competitive arena, both for customers and firms. The contents aim at educating participants on how innovative digital tools (Internet, smartphones, etc.) and methods (such as SEO, SEM, content marketing, social media marketing, emailing, marketing automation, etc.) are revolutionizing the world of marketing, often determining the strategies implemented by global players to develop products, to persuade customers, to distribute items effectively and to price them correctly. The course will focus on the potential that all electronic media have and the most important keys to success as well as on the challenges faced.
- Economics of European Union
If you’re interested in further understanding the critical economic issues in the EU, this track is expressly designed to give you a deep experience of policy development, economic governance and the analysis of aggregate productivity and spillovers from multinational companies. You will be asked to debate real structural reforms in the EU and you’ll sharpen your skills in economic analysis and statistics.
- Entrepreneurship and Innovation Management — NEW
Technological developments constantly disrupt markets and hence organizations have to adapt themselves to these changes in order to maintain or to gain their market position. The main purpose of the course is to provide knowledge about entrepreneurship and innovation in large established corporations, but also in small start-up entrepreneurial companies.
The first part of the course will provide an insight on the practice of entrepreneurship and new venture creation, focusing primarily on the skills required to launch and grow a successful business, while the second part will equip students with an understanding of the main issues in innovation strategy and an awareness of the key features of success.
- Equity and Venture Capital Financing
Discover all the key factors in value creation by private equity and venture capital firms, taking a close look at management issues, business models and investment opportunities. You will learn to act from the perspective of financial intermediaries specialized in scouting, consulting and financing successful entrepreneurial activities and startups, right in the center of Milan, one of the most important business centers and stock markets in Europe.
- Fashion and Design Management
Milan is recognized around the world as a fashion capital, with first-rate shopping and design districts where prestigious brands have their headquarters.Taking advantage of a cross-industry approach, this course provides an in-depth understanding of business models and growth strategies of the global fashion and design industries. With the connection between pure creativity and managerial activities as the core topic, you’ll also complete project work organized in conjunction with an international design studio.
- International Business
Are you ready to go beyond traditional knowledge, overcome repeated hurdles and transform problems into opportunities? This course is concentrated on analyzing management challenges and value creation mechanisms and has been designed for motivated business and non-business major students interested in understanding how and why firms survive, grow and attract talent in the “new normal” of our globalized and digitalized society.
- Luxury Management
Through this course you will explore the fundamental strategies and business models of different companies with a luxury or premium positioning.You’ll be actively involved, analyzing global competitive trends and sharing best practices in a broad range of luxury brands and industries, such as fashion and leather accessories,food and beverage, cosmetics and perfume, jewelry, yachts, automotive, and hospitality. Learn to use the alchemy of blending creativity, product development, manufacturing and go-tomarket strategies that leads to success.
Interactive and effective learning
- Peer-to-peer processes in teams during exercises, case studies and simulations, as well as reciprocal assessment
- Flat classrooms, bring-your-own-device
- Small class groups, to allow for enhanced interaction between instructors and students
- Continuous assessment of student performance
- Three hours of class in the morning, team work/self study in the afternoon
- Work on real business cases
- Company visits to discover production processes and business models, talks with entrepreneurs, discussions on management and strategic issues
- Final examination on 20 July 2018