Summer's Cool for High School Students
3-14 July 2017
Bocconi Summer School offers high school students aged 16-18 the opportunity to experience our urban campus in downtown Milan, while studying 2 subjects in 2 weeks: pursue your areas of interest or try out something new!
- Entrepreneurship Lab
How can a business idea be generated and evaluated? How can one go about testing the validity of the business by creating a Minimum Viable Product (MVP) and how can the arrangements be made for starting up the business? Students will be introduced to tools and methods like Lean Startup, the Business Model Canvas and the Elevator Pitch. They will be asked to generate and present a new business idea to a potential investor or partner (a representative of the business community or an entrepreneur).
- Digital Marketing Lab
New media and technology represent important opportunities and risks at the same time for business organizations. Students will be asked to develop an integrated communication strategy for a selected business or brand and to present it to a representative of an important communication agency.
- International Politics Lab
How can we design public policy that is both politically and economically sustainable? Students will be asked to select a social or political issue – possibly related to the city of Milan – to make their policy proposal, and to evaluate the social, political and economic sustainability of the suggested policy. Their final proposal will be presented to a senior representative of Milan city government, or to a national politician.
- Finance Lab
How does the modern financial system work? How do new peer-to-peer digital business models fit into it? At the end of the week, students will be asked to evaluate the sustainability of one of the existing peer-to-peer digital platforms in financial services and to present their findings to a representative of the financial community.
- Strategy Lab
Why do some companies succeed while others fail? How does strategy contribute to success? What is strategy? How do we identify and describe a firm’s strategy? This course will equip you with the concepts, tools, and skills required to formulate and implement strategy across a range of business contexts— from a single-business firm to a multiproduct, multinational corporation. Our emphasis will be on applying the tools of competitive strategy analysis to real business situations through case studies, examples, and our own experiences.
- Economics Lab
The quantitative analysis of causal relationships allows sound personal and institutional decisions to be made: What are the economic returns of attending university? Do better-paid public servants perform better? What is the impact of immigration on the labor market? Students will be asked to perform empirical research on a social or economic issue of their interest and to present their findings to a senior research analyst.
- Big Data Lab - Artificial Intelligence in Economics and Business
How do organizations use Big Data to create better services for their clients? What is the role of technology and how do real time analytics work? Students will be asked to prepare a Big Data conversion project for a traditional company (operating in the food, design or fashion industry) with the objective of boosting its growth. They will present their findings to a top manager of an Italian or multinational business organization.
- Luxury and Fashion Lab
Millennials are a rapidly growing consumer market and source of talent for fashion companies. If brands want this influential demographic on board, they need to be authentic and transparent. The millennial demographic is also the most in-touch generation so far: it is absolutely important that they feel like they are a part of something by engaging with the brands they like. Students will be asked to design a sustainable initiative for a selected fashion or luxury brand and think about the best way to communicate it. Their output will be evaluated by an industry expert.
- Game Theory Lab
Doing business is like playing chess. In order to beat the competition in your industry you have to foresee what other companies will do and make your move accordingly. In this lab students will learn how can an optimal choice be made, in particular for a business organization, while taking into consideration a variety of possible decisions by partners and competitors. At the end on the week students will be asked to put themselves in the shoes of a CEO facing an important dilemma and to present their conclusions to a senior representative of the Italian business community.
- Doing Business and Human Rights
Business and Human Rights have not much in common at first sight. But is this true? In fact, the way businesses may affect human rights are countless, starting from the workplace and including many other interests of societies at large, including the environment. And the reverse is also true: human rights can contribute to a better business environment. This course explores how business and human rights are related and how they can mutually contribute to build more prosperous and just societies.
Attendees receive 12 classroom hours per week: each course will consist of 4 morning sessions (lectures and exercises) and 3 afternoon team-working sessions on a specific project (one afternoon session will be dedicated to a company visit). Teams will present their projects to a manager or an entrepreneur for feedback on Friday morning.