FACULTY MEMBERS

Sandro Castaldo
Professor of Trade and Retailing Management, Università Bocconi

He is certain that the MSc in Marketing Management provides students with a range of fundamental skills, e.g. designing market and customer analyses, governing strategic planning processes and implementing strategic choices.

"These skills must then be enriched with a good dose of creativity and relationship management, in order to be integrated with the network of figures responsible for corporate commercial initiatives. It is a comprehensive program with many visiting experts, business cases, simulations, projects and internships, warranting a direct and continuous contact with Italian and European leading companies and offering students key insights in advanced and innovative solutions in marketing management, business communication and distribution."

Enrico Valdani
Professor of Marketing, Università Bocconi

He thinks that the program's science-based approach encourages students to develop strategic managerial skills, such as market sensing and customer insight, foresight and a feeling for innovation, and the recognition and transfer of added value.

"I feel that the main motivation to enroll in the MSc in Marketing Management is the desire to discover what customer value is and how companies can generate it. Marketing is not just an art; it is also a science. If it is true that market strategies can be driven by the creative power of ideas and intuitions, there is equally no doubt that a marketing strategy can only be successful if a scientific approach guarantees coherence and effectiveness in market practice and the disciplined use of the necessary resources to achieve objectives."

Luca Visconti
Professor of Consumer Marketing, Università Bocconi

He underlines the fact that students are expected to actively participate in the program's courses, both individually and in teams, by referencing a broad range of market phenomena with analytical and methodological rigour. The program aims to bring a new generation of marketing professionals to the employment market, embodying a passionate curiosity for consumers and markets based on solid analytical foundations.

"Human curiosity in both its individual and social dimensions is certainly the main appeal of the program for our students. Today's business economics portrays consumers not merely as economic players capable of using and optimizing resources, but also as "people-as-consumers", i.e. individuals who experience consumption as integral to and expressive of their daily lives and identities. Understanding product symbolism, exploring consumption experiences and looking at the relational aspects in market exchange are all issues for which we aim to stimulate the interest of students. A candidate for a Master of Science degree in Marketing Management should therefore be willing to participate in the process of change currently affecting consumer markets and social contexts, conscious that economic actions are potent levers in shaping the destinies of governments and societies."