Research

•   The topic areas which department activities focus on are: 

• Consumer Behavior
• Global Marketing
• Marketing and Society
• Marketing Communications
• Marketing Strategy
• Interactive Marketing and ecommerce
• Product Development Management
• Relationship Marketing
• Retailing and Retail Management
• Selling and Sales Management
• Services Marketing

• Bocconi Knowledge
  
• Publications
  
• Research Centers
  
• Marketing Associations