Our students' final theses are good samples of their skills and of their managerial attitudes, under a theoretical perspective but also with strong links with real economy.
We decided to publish online the synthesis of the best dissertations discussed under the supervision of Marketing Department's professors, in order to show the excellent degree of our students' skills, maturity and creativity. We are fully confident that they will be able to offer a
great contribution to their organizations.
THESES
The country-of-origin effect in a globalized world: a study in the fashion industry across Italy and Spain
Author: Matteo Piapi
Tutor: Valentina Fornari
a.y 2011-2012
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How can Corporate Businesses in the industrial transformers market benefit from branching out strategies in East Asia: a quantitative research
Author: Gabriele Chiaranz
Tutor: Zachary Estes
a.y 2011-2012
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L'uso dell'incongruenza nello shock advertising
Author: DELL'ORTO EMILIO ANTONINO
Tutor: BRIOSCHI ARIANNA
a.y. 2011-2012
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Il comportamento d'acquisto dei consumatori di sostituti lacrimali e le evoluzioni delle strategie di comunicazione
Author: FRANZESE VALENTINA
Tutor: BUCCOLIERO LUCA
a.y. 2011-2012
Drink responsibly communication campaigns: a perfect cocktail of brand promotion and social responsibility
Author: MASSARO SIMONE
Tutor: BRIOSCHI ARIANNA
a.y. 2011-2012
Il vintage: la rilevanza del ritorno al passato nel comportamento dell'acquirente di automobile
Author: PERES ALESSANDRA F.
Tutor: BUCCOLIERO LUCA
a.y. 2011-2012
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